In recognition of the significant internal changes NTR has made in the last few years the company set about reviewing its brand image. Working closely with Fwd:motion, an award winning design agency based in Sheffield a full and detailed review was undertaken.
“The company logo and general image has remained the same for too long and whilst we have changed significantly in terms of our machining and broader repair capability that was not reflected in the image we were presenting our customers” said Craig Naylor, Managing Director of NTR. “We have an international market and whilst our name is synonymous with tooling reclamation and repair we needed to better convey our market leading capabilities”.
Commenting further he said, “Fwd:motion have brought us into the 21st Century and undoubtedly helped us to embrace all forms of multi-media. As a result, we are now looking forward to building an even closer working relationship with our customers and we believe this along with other developments will help us secure more business in the future”.
This new logo is intentionally circular to convey our ability to renew and regenerate tooling and the detailed internal pattern reflects the complexity of the work we undertake for our customers.
NTR operate across all manufacturing sectors and with 40% of its business being generated overseas, the Company is confident that this investment will deliver even greater levels of growth.